I don’t know about you, but I’m finding a little bit difficult to embrace certain aspects of the new brand image that QlikView has adopted.
A fresh color palette has complemented the classic green gradients with warmer colors while a couple of orange circles have filled in for the emblematic QlikView swirls. I think that all these changes have reinvigorated the spirit of the platform, especially because they are aligned to its core values: effectiveness, real business value and simplicity.
To be honest, my only real problem is the transformation of the product name itself. If you recall 1994 (or read this post), in the beginning we used to call our favorite BI tool “Quik View” (maybe not very creative, but representative nevertheless).
After that, the name evolved to QlikView, a designation that is specifically difficult for Continue reading